There is a very popular leadership book called Start With Why. It is well-known in the leadership development society asking the question, “ Why do you do what you do?” At Morning Star’s Institute for Leadership Development (ILD), we start with “WHO”. Character development is the foundation of leadership. Before I ask someone why they are doing something, I want to know who they are: Are they worth following? Do they hold the values that serve others, not themselves? Without a moral compass, our leadership arrows will hit a self-serving target.